Ad Appeal

On our learning path this week we got to dive into the world of Advertising. We started the class off by viewing “Ads that Changed the World“. The video includes commentators in the advertising industry describing various adverts. It analyzes how advertising influences the psyche of consumers and influences the market globally. Most of the […]

Team Revisions

Last week was quite the wake up call for us in the Design Thinking module, but we definitely kicked things into gear a little over a week out for the Dragons Den. Just this past week, our idea completely evolved from scratch and we mapped out an entirely brand new product idea within the last […]

Marketing: An Introduction

In my previous work experience I had the job title of “Marketing Coordinator” and through that I was able to market and promote our office and educate students about our services through ads, events and presentations. During our session on marketing in Managing a Creative Business, our guest lecturer mentioned how marketing often gets lumped […]

“New product. Who’s This?”

This week on our module, our challenge was to redesign a product or service. I had a moment of enlightenment when I realized that the purpose of a challenge like this (I think) of course is to have fun, but to also enrich the learning experience by actual experimenting. One complaint I consistently had throughout […]

Think Ahead

The conversation surrounding the fourth industrial revolution was incredibly new to me. Prior to starting this program, I was not aware of the direction our businesses and governments, for example, are moving in. This week in Mapping the Creative Economy we discussed this revolution and what measures must be taken as the revolution evolves. I […]